It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Roberts Rules of Financial Markets
Thursday, December 2, 2010
Rory Sutherland: Sweat the small stuff | Video on TED.com
Rory Sutherland: Sweat the small stuff | Video on TED.com
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